Customer acquisition management is a set of techniques used to manage leads and inquiries generated by marketing. Customer acquisition management can be thought of as linking advertising and customer relationship management to acquire new customers.

Customer acquisition management is similar to lead management.Such a reporting system usually allows the organization to quantify the effectiveness of the results of various promotional activities. This allows organisations to continuously improve promotional activities, and other customer acquisition systems. Like lead management, customer acquisition management creates an organized architecture for managing large volumes of customer or prospect inquiries.

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