Electronic shop, translated as e-commerce, enables the electronic sale of a company’s products and services via digital networks. They are like retail, but instead of a physical location, its location is on the internet.
The advantage of an e-shop is that customers can shop whenever they want without having to go anywhere. E-shops must make shopping as easy and attractive for the customer as shopping in a regular retail store. E-shops are mostly oriented to the end customer, i.e. B2C.