Glossary
A
- ABM
- Account-Based Marketing
- Account-Based Marketing (ABM)
- Acquisition
- Adaptivní učení
- Affiliate marketing
- Agentní software
- Agile Methodology
- Agile project management
- Agilní projektové řízení
- AI
- AI Agent
- AI Agent
- AI in CRM
- AI v CRM
- Akvizice
- Akvizice (anglicky)
- Algorithm
- Algoritmus
- Ambient Computing
- Analytics
- Analytika
- Antivirový software
- API
- API
- API Gateway
- Aplikace
- Application Programming Interface
- Artificial Intelligence
- Asymetrické šifrování
- Atomic Design
- Atribuční model
- Attribution model
- Attribution Modeling
- Augmented Analytics
- Augmented reality
- Automation
- Automatizace
- Automatizace prodeje
- AutoML
- A/B Testing
- A/B Testing
- A/B testování
B
- Backend
- Backend as a Service
- Backup strategie
- Behavioral analytics
- Behavioral Targeting
- Benchmarking
- Benchmarking
- Bezpečnost dat
- Bezserverová architektura
- BI
- Big Data
- Binary search
- Biometrické ověření
- Biometrické ověřování
- Blockchain Technology
- Blog
- Bounce Rate
- BPR
- Branding
- Bulk email
- Business Intelligence
- Business Intelligence (BI)
- Business kontinuita
- Business Plan
- Business plán
- Buzz marketing
- B2B
- B2C
- B2G
- B2R
C
- Cache
- Call centrum
- Chaos Engineering
- Chat
- Chatbot technologie
- Churn Prediction
- Circuit breaker pattern
- Citizen Developer
- Click-Through Rate (CTR)
- Cloud
- Cloudová migrace
- Cloudové náklady
- CMS
- Code Coverage Analysis
- Cognitive Computing
- Cohort Analysis
- Composable Commerce
- Computer Vision
- Content Management System
- Content Marketing
- Continuous integration
- Conversational AI
- Conversion
- Conversion Funnel
- Conversion Rate Optimization (CRO)
- Cookies
- Cost Per Acquisition (CPA)
- CPC
- CPT
- CRM
- Cross-Selling
- CSR
- CSS
- CSV
- CSV formát
- CSV format
- CTA
- Customer Data Platform (CDP)
- Customer Effort Score (CES)
- Customer Journey Mapping
- Customer Lifetime Value (CLV)
- CX
- Cybersecurity
D
- Database
- Databáze
- Databázový model
- DataOps
- Data Governance
- Data Lineage
- Data lineage
- Data Mining
- Data Warehouse
- Datový tok
- Demand Generation
- Dependency Injection
- DevOps
- Digitální dvojče
- Digitální identita
- Digitální marketing
- Digital Experience Platform (DXP)
- Digital marketing
- Digital Transformation
- Digital Twin
- Direct mail
- Direct marketing
- DMS
- Docházkový systém
- Docházkový systém
- Document management system
- DOCX
- Domain driven design
- Drag and drop
- Drip Campaign
- Dynamic Pricing
E
F
G
H
I
- Identity Management
- Immersivní technologie
- Immutable Data Structure
- Immutable Infrastructure
- Immutable infrastructure
- Impression Share
- IMS
- Incidentový management
- Incident response
- Indirect marketing
- Infrastructure as Code
- Inteligentní automatizace
- Intelligent Document Processing (IDP)
- Intent Data
- Intent-Based Networking (IBN)
- Intranet
- Invoicing system
- In-memory database
- IoT (Internet věcí)
- IP adresa
J
K
L
M
- Machine Learning Operations
- Mailchimp
- Marketing
- Marketing Automation
- Marketing Qualified Lead (MQL)
- Mattermost
- Message queue
- Microlearning
- Microservices Architecture
- Mikroservisy
- Mikroslužby
- MLM
- MLOps
- Mobilní aplikace
- Mobilní marketing
- Mobilní optimalizace
- modeler
- Model Drift
- Model-View-ViewModel
- Modulární architektura
- Multi-channel
- Multi-cloud strategie
- Mutation testing
N
O
P
- Parallel processing
- Pay-Per-Click (PPC)
- PDF format
- Peer-to-peer síť
- Personalizace obsahu
- Platební brána
- Platform as a Service
- Plugin
- Polyglot persistence
- PPC
- PPV
- Predictive Analytics
- Prediktivní údržba
- Product-Led Growth (PLG)
- Proforma faktura
- Proforma invoice
- Programmable Infrastructure
- Programmatic Advertising
- Programmatic SEO
- Progressive Web App
- Progressive Web Apps (PWA)
- Project management
- Projektové řízení
- Protocol Buffer
Q
R
- Rate limiting
- Reaktivní programování
- Real-Time Analytics
- Real-Time Personalization
- Redis Clustering
- Refaktoring kódu
- Remarketing
- Reports
- Reporty
- Reseller
- Responzivní design
- REST constrains
- Retargeting kampaň
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Revenue Operations (RevOps)
- Rich internet application
- Risk management
- Robotic Process Automation
- Robotic Process Automation (RPA)
- ROI
- Rozšířená analytika
S
- SaaS
- Sales Automation
- Sales Enablement
- Sales Qualified Lead (SQL)
- SCM
- Scrum framework
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- SEM
- Sentiment Analysis
- Sentiment analýza
- SEO
- SERP
- Server
- Serverless Computing
- Service mesh
- Shadow IT
- Single Page Application
- Site Reliability Engineering (SRE)
- Síťový marketing
- Skriptování
- SMS marketing
- Sociální média
- Social Selling
- Software Development Kit
- Správa dat
- SSH
- Stakeholder Management
- Strategické plánování
- Supply Chain Management
- Swarm Intelligence
- SWOT Analýza
- Synchronizace
- Synchronization
- Syntetická biologie
- Synthetic Data
- Systém správy dokumentů
