Indirect marketing is essentially marketing in which you are not trying to sell a specific product or service, as opposed to direct marketing. A form of indirect marketing is, for example, the creation of content in the form of a blog or an email newsletter. A lot of social media marketing is also indirect. For example, if you just join discussions or post links to informative articles. The idea of indirect marketing is that you care for relationships, build brand authority and create brand awareness.
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